Wednesday, June 17, 2009

New brand : Mahoya

The new brand @ mahoyo is the danish streetwear brand HUMöR.
HUMöR’s philosophy is to create a style which through materials, designs, details and colours creates an overall look that, on the one hand, is new and long overdue, but on the other hand also commercial and wearable. A major source of inspiration in this connection is Tokyo’s Shibuya area, where the fashion crowd is giving an entirely new meaning to the word paint box. HUMöR are working on a total look, which is heavily influenced by the metropolitan underground music. The DJ culture is alive and kicking in New York, Berlin, London and Copenhagen. Music has always been a major source of inspiration for designers all over the world and the elements offered by the different musical universes transfer perfectly to the fashion world.

Click here to shop :P


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